Businesses today face unique challenges in managing customer relationships. Each industry has its own set of rules and customer needs. This is where Vlocity, now known as Salesforce Industries, comes in. It’s a tool that helps companies manage their customer relationships better, with a special focus on specific industries.

Vlocity started as a company that created software for businesses in healthcare, finance, and communications. They saw that these industries needed more than just a general tool to manage customer information. They needed something that understood their specific ways of working.

What made Vlocity stand out was its ability to speak the language of different industries. For example, a healthcare company deals with patients, appointments, and medical records. A bank handles accounts, loans, and investments. Vlocity created systems that already knew about these industry-specific needs.

In 2020, Salesforce, a big name in customer relationship software, bought Vlocity for $1.33 billion. This was a huge deal because it meant Vlocity’s industry-specific tools would now reach many more businesses. After this, Vlocity became known as Salesforce Industries.

Also read: How La Confianza Transformed the Automobile Industry with Salesforce Vlocity

What This Means for Your Business

So, what does this mean for businesses? It means they can now use tools that understand their industry from the start. They don’t need to spend time and money changing a general system to fit their needs. Instead, they get a system that’s ready to go, saving them time and helping them work more efficiently.

The change from Vlocity to Salesforce Industries wasn’t just about a new name. It was about bringing together Vlocity’s deep understanding of different industries with Salesforce’s powerful technology. This combination helps businesses solve their unique problems while also giving them access to Salesforce’s wide range of tools.

Powerful Tools at Your Fingertips with Vlocity

Now that we understand what Vlocity (Salesforce Industries) is, let’s look at some of its key features that make it so valuable for businesses.

OmniStudio: Customization Made Easy

One of the standout features of Vlocity is OmniStudio. This is a set of tools that allows businesses to customize their systems without needing to know complex coding. It’s like having a toolbox full of easy-to-use gadgets that help you build exactly what you need.

Two important parts of OmniStudio are FlexCards and OmniScripts:

– FlexCards are like digital information cards. They help display important information in a clear, easy-to-read way.

– OmniScripts help create step-by-step guides for various tasks. It’s like having a digital assistant that walks you through processes specific to your industry.

These tools make it easier for businesses to create systems that work just the way they need them to, without having to hire a team of programmers.

Industry Clouds: Solutions Tailored to Your Field

Vlocity offers what they call “Industry Clouds.” These are like specialized toolkits for different industries. Some examples include:

– Financial Services Cloud: This helps banks, insurance companies, and investment firms manage their unique needs.

– Communications Cloud: Designed for telecom companies to handle their specific challenges.

– Health Cloud: Tailored for healthcare providers to manage patient information and care more effectively.

These Industry Clouds come pre-loaded with features and processes that make sense for each specific industry, saving businesses time and effort in setting up their systems.

Data Management Tools: Keeping Your Information Organized

Vlocity also provides powerful tools for managing data. Two key ones are:

– DataRaptors: These help businesses organize and move their data around easily. It’s like having a super-efficient filing system that can quickly find and sort information.

– Integration Procedures: These allow different computer systems to talk to each other and share information smoothly. It’s like having a universal translator for your business data.

These tools help businesses keep their information organized and make sure it’s available where and when it’s needed.

What Impact is Vlocity Making Across Industries


Now, let’s look at how Vlocity is making a difference in various industries.

Communication Companies

In the world of telecom, Vlocity is a game-changer. It helps companies:

– Manage customer quotes and contracts more efficiently

– Keep track of customer interactions across different channels (like phone, email, or social media)

– Offer personalized services based on customer data

This means telecom companies can provide better, faster service to their customers, leading to happier clients and smoother operations.

Healthcare Management

In healthcare, Vlocity (through Salesforce’s Health Cloud) is improving patient care by:

– Organizing patient data in one easy-to-access place

– Helping healthcare providers manage patient care plans more effectively

– Improving communication between patients and their care teams

This leads to better-coordinated care, fewer errors, and ultimately, healthier patients.

Financial Services

For banks, insurance companies, and investment firms, Vlocity’s Financial Services Cloud is a powerful tool. It helps by:

– Providing a complete view of each client’s financial situation

– Streamlining processes like loan applications or insurance claims

– Offering personalized financial advice based on client data

This means financial institutions can offer more personalised service, make faster decisions, and build stronger relationships with their clients.

In each of these industries, Vlocity is helping businesses work more efficiently and serve their customers better. By providing tools that understand the unique needs of each industry, Vlocity is changing the way companies manage their customer relationships and run their operations.

Wrap Up

We’ve taken a journey through the world of Vlocity, now known as Salesforce Industries. Let’s recap what we’ve learned and why it matters for businesses like yours.

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Remember, in today’s fast-paced business world, having the right tools can make all the difference. Vlocity, as part of Salesforce Industries, offers a way to streamline your operations, better serve your customers, and stay ahead in your industry.

By embracing these industry-specific solutions, you’re not just keeping up with the competition – you’re positioning your business to lead the way. So why wait? Explore how Salesforce Industries can transform your business today. Your future self (and your customers) will thank you!